Learn the basics of Tailwind Tribes and how to leverage them best to increase traffic to your website from Pinterest and save you time.
As a blogger or online business owner you know the value of driving more traffic to your website, and you’re also well aware of how limited your time can be when it comes to doing all the tasks related to blogging.
Seriously, can we please add a few hours to the day!?
Until we figure that out, it’s important to find exactly the right tools to meet your needs and save you time.
For years now I’ve been using Tailwind to schedule Pinterest content and drive more traffic to my websites and the websites of our Pinterest management clients.
Tailwind is a great resource for scheduling multiple blog posts to Pinterest in one sitting. With the browser extension option and the ability to create pins and schedule straight from Pinterest, you can schedule your own blog posts as well as other bloggers’ posts quickly and with ease.
Add Tailwind Tribes into the mix, and we can also connect with other bloggers in our niche to support one another while also extending our reach on Pinterest. It’s a win-win situation!
Getting Started with Tailwind Tribes
One of our favorite features of Tailwind is Tailwind Tribes. Tailwind Tribes are the icing on the cake to the services Tailwind already has to offer. Through Tribes you are able to schedule high quality pins from other credible bloggers, as well as, have an opportunity to put your content in front of other bloggers’ audiences.
Are you looking to get started with Tribes? If so you can join Tribes a couple of different ways:
- Reach out to other people in your niche and see if you can request an invite to an active Tribe.
- Search Tribes within tailwind and see which tribes within your niche have availability.
Some Tribes allow you to join immediately, and others require that you request approval. You are also able to see which Tribes are most active and which members are in each Tribe.
We have found that 5-10 active tribes is a good amount of Tribes to be a part of, as you want to make sure you are sharing and resharing content regularly from those Tribe. You can add more later as you get going, but initially we find it’s easier to focus on a smaller amount of Tribes.
Different Ways to Schedule Pins from Tailwind Tribes
- Scroll through a specific Tribe in Tailwind. Locate a pin you want to schedule. Enter the name of the Pinterest board you want to add the pin to, and then click “Add to Queue.”
- Narrow down the content in a Tribe using the Search feature at the top of the Tribe page. This allows you to search for a specific topic or seasonal aspect with a Tribe. This can be helpful if you are looking to fill a brand new board with a certain focus or if you are looking for seasonal content near a holiday.
- If you know of a specific blogger who regularly shares good content, you can search for only that person’s pins as well. Do this by hovering over the person’s name in the Tribe member list on the left and selecting “Only.”
Adding Your Own Content to Tailwind Tribes
Most Tribes require that you pin a certain amount of content from other people if you want to be able to pin your own. This doesn’t mean you have to pin everything, but for most Tribes there is an expectation that you will schedule as many or more pins from the Tribe than you add of your own.
When scheduling your own content to Tribes we recommend adding it in 2-3 Tribes at a time. This method of sharing to only some of your Tribes each time ensures that:
- You do not use up all your Tribes in one shot and have no place to share your content when you repromote the post again at your next scheduled interval.
- You do not miss out on traffic by having all bloggers see the same pin in every Tribe at one time. Many bloggers are in the same Tribes, and most often we’ll only schedule a pin once per round we are scheduling in. So spreading your content out over a wider range of time (as opposed to popping it into all Tribes at once), can you give you a better likelihood of getting repinned by other bloggers…even the same blogger if they have multiple boards your pin will fit on.
An average reshare on tribes is typically every 3-6 months for evergreen content, but do note the rules and guidelines for each Tribe you are in. Some Tribes only allow you to add a pin once.
Are Tailwind Tribes Worth It?
We highly believe so! But like any savvy business owner we know you want proof. In the video below you can see specifically how to find exactly what traffic Tailwind Tribes are driving to your website, as well as some additional factors to consider when determining whether Tailwind Tribes are effective for your business.
See Tailwind Tribes Action
In the video below we explore these topics in a bit more detail, and show you exactly how to do these steps on your own. You’ll find:
- How to add a pin to a Tribe
- How to see your own pins in a Tribe
- How to narrow by pinner in a Tribe
- How to use the Keyword search in a Tribe
- How to request to join new Tribes
- How to decide if Tribes are worth it and factors to consider when making that decision
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